Navy' Postcards, Programmes and Advertisements
To promote the film business, Alfred West's 'Our Navy' made up numerous handbills, postcards and advertisements, with still scenes taken at the same time as the moving pictures. These were sold at performances, and were extremely popular. The scenes represented in the postcards have survived, but the original films probably have not. Nonetheless, the cards give us a most valuable potential resource in identifying any film material that may be found. Even after all these years, new material is being discovered from time to time.
A number of postcard examples (probably from around 1905), collected by George Malcolmson are shown below. You can click on a card to see a larger version. You can also rescale the card window by dragging the corner. See also our page about dating photographs - and a project we are starting which will help us to work out when undated pictures were taken.
'Our Navy' Postcards - around 1905
Promotional Postcard 1913 - Sunderland
The image was used frequently - see below for another example on glass.
A glass slide designed to be printed from, or projected in a theatre prior to the show coming to town as a 'Coming here soon' promotional advertisement
Poster appearing in 'Kinematograph Weekly' 17 December 1908 (part of an article reviewing advertising styles of different exhibitors)
Poster as appearing inline with text of 'Kinematograph Weekly' 17 December 1908
Visit of the French Fleet 1905. "Our Navy" shows were specially commissioned for the visiting crews.
Large banner poster for Polytechnic shows - early 1900s
West's own comments on advertising policy as reported in 'Kinematograph Weekly' 17 December 1908